Have you ever been in a room where people were whispering, and although you tried not to care, a tiny part of you just wanted to know what they were talking about? It is human nature to want to be a part of something, to belong to the rest of society. Sure, there are always naysayers, but even they have a following. What do people whisper about you? What do you whisper to people?
Today’s post continues our theme of More Ministry for Less Money, specifically in the vein of church marketing. Far too often, churches have shouted, “LOOK AT ME! COME TO OUR CHURCH! YOU CAN TRUST US! WE’RE HERE FOR YOU.WE EXIST TO HELP YOU!”
This isn’t always bad, but if you have to convince others to trust you, you may need to rethink how you put yourself out there to those who need you the most: the sick, the hurting, the unemployed, the fatherless… The point is, that you shouldn’t have to SHOUT to the unchurched with direct mailers (thrown out in about 3 seconds anyway) and expensive magazine or newspaper ads.
A simple whisper, one that intrigues and leads people the way to healing, wholeness, and most of all to the Heavenly Father is all you need.
Check out this earlier blog post on church marketing called Word of Mouth Marketing to download a free manual on the purity of the word of mouth concept and some practical ideas on creating a “buzz,” a whisper about the crowd that communicates to the unchurched instead of forcing rhetoric down their throats.
Also, in Kem Meyer’s Less Clutter. Less Noise. Blog, she posts the Nine Things that will Define 2009. See “#3 Trend: Trust economy. In turbulent times we look to organizations who share our concerns, manage anxiety and take the lead.”
People are actively searching for places that provide them comfort and peace in this economic downturn. You don’t have to spend your cash reserves to fill empty seats in your sanctuary. There are plenty of authentic ways that you can communicate the message of Jesus Christ by whispering, not shouting.